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5 Reasons Why Social Media is crucial for SEO

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5 Reasons Why Social Media is crucial for SEO

What do social media platforms provide in terms of SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is an incredibly growing channel for marketing that most businesses have only begun to take advantage of over the past few years. However, it’s vital to take advantage of it when you’re investing resources into search engine optimization. Making and managing social media accounts are important for supporting SEO efforts, although the benefits of social media aren’t always apparent. Here are five reasons social media is important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for Socialwb.com ranking for quite some time now. If people tweet, share, like, comment or share the content that is known as a social engagement. A piece of content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way to determine the quality of content that people are able to use and what their algorithm decides is of high quality. If a piece of content is receiving lots of social shares, it can be instantly indexed.

2.) Link Building

Long gone are the days of soliciting websites to link to your site. In the wake of Google’s Panda and Penguin algorithms, SEOs are forced to create links in by hand – create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an “unnatural” practice for building links? Social media can help. Social media enables you to expose your content to of relevant groups of people who may be in a position to influence them to link to your content should it be worthy of linking to. These people may also promote your content to their friends, further increasing the influence of your content.

3.) Content Amplification

You can create all the top-quality content you like however, it will not get much traction without amplification. Marketing via email can be an effective method to increase the reach of your content but it will only be able to reach the people on your marketing list. Social media allows you to connect with new audiences through your content. When you share your content, your followers will also be able to share it with their followers when they are satisfied with the content. These people will then share your content with their followers, increasing the reach of your content. In return, you will gain a lot of relevant traffic and inbound links, as well as brand recognition and social signals These are all used by search engines to judge content quality.

content amplification lifecycle

4) Brand Recognition and Signals

The brand’s identity and reputation can tell search engines many things about the quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Alongside boosting your content social media also aids in to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations using social media can boost the trust Google has in your web page and also assist with branded search queries.

5.) Social Indexing

Since the search engines index social media websites and display them up in search results pages. This allows your brand to be displayed in search results for brand-related queries, which aren’t only restricted to your business’s website. This is even more effective. Individual tweets on Twitter were initially indexed and included in search results too – enabling another way for your website to be ranked in the search results. The program was only temporary, however the deal was ended when Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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